The logotype, drawn at full scale.
The wordmark sits at the centre of the brand: Source Serif 4, italic, with a single oxblood full-stop sign-off. Everything else — colour, type, and the letterpress marks — derives from it.
Five working weights of the logotype. The italic regular is the primary mark; the semibold italic is reserved for small-scale uses where regular would blur.
A monospace filing-number variant — the kind of mark you'd stamp on a certificate. Useful for article footers, filing breadcrumbs, and the favicon lock-up.
Three colours carry the entire brand: oxblood for accent, ink for chrome, cream for editorial sections. Drag the slider to re-tune oxblood against the wordmark — the logo above updates live.
The wordmark on ink, with a gold sign-off.
On a dark ground the oxblood dot becomes institutional gold (#C89B63), quietly, because oxblood on ink disappears.
One wordmark, applied consistently.
When in doubt, reach for the italic regular. When it needs to scan at 11px, reach for the semibold italic. Everything else is a variant of those two decisions.